The buzz was building behind them, and clients were often demanding us to help them. A cell phone number search puts an end to a lot of guessing when it comes finding exactly who a person is behind a phone number. For example, if someone tries to open an account in your name, creditors would be required to contact you by phone before authorizing the new account. One way would just be to ask someone who you know would have that information. I’m saying this as someone who builds brands for a living. One of the largest brands in the world, Proctor it enables the person in power to give fake calls to his/her suspect and know their entire behavior changes with strangers in real time. If your company is valued on your number of users and the activity of those users on your platform, what do you care if they are fake or not? You don’t know what’s real and what’s fake anymore. One of my favourite examples of how people who would know better will say anything for a buck is real estate agents. People that should have known better doubled down on social media marketing for our clients when we knew -for most of them- it was unnecessary. For androidtipsnow marketing firms and marketing agencies, it forced us to down the Kool-aid with everyone else. So -even though Facebook and Twitter were mostly unproven with little to no actual case studies to speak of- many firms told their clients to throw money into the black hole of social.
We want our clients to have the very best ROI available. Real marketers talk about ROI. As marketers and advertisers, we pride ourselves on accuracy. Like I said earlier, marketing and advertising agencies and consultants are supposed to obsess with accuracy. Facebook would also run huge legal risks by surreptitiously listening in, and the company’s other exhaustive tracking measures are likely the cause of any highly-targeted ads that suspicious users might attribute to eavesdropping. I only know of a fraction of companies that continue with any seriousness on social media compared to the rates companies did with traditional advertising or even SEO and non-social digital ads. Having lured them into their honey trap, social media companies then held followers and fans hostages. Social media marketing allowed for even a mom and pop shop to compete online. Well, that all went out the window with social media. I don’t think I’ll get many arguments when I say that -regardless of what I think of them- the most successful social media platforms on the planet are also some of the most sophisticated technological enterprises on the planet. Social media hasn’t been real for a while. Because these mediums were part of the public record, it was easy to work backward to see what mix of media and budget worked and what didn’t.